Marketing

Marketing Facilities

Farm produce and the catch from the sea find their way into local market outlets, if they are not otherwise shipped out to Manila, Cebu and other places in the country. In Negros Oriental, there are 47 public markets owned and operated by the local government units. At least 10 of the 25 towns and cities have more than one public market. Topping the list are Sta. Catalina and Mabinay with six (6) each, followed by Bayawan City with five (5), then by Siaton with four (4), and finally by Dumaguete City, Bais City, Tanjay City, Guihulngan, Ayungon, and Bindoy, with two (2) each.

The Provincial Government itself operates a regular paunay or flea market at the Provincial Agriculturist’s Office (PAO) compound. The twice-a-week activity enables farmers from neighboring municipalities to sell their vegetables, rootcrops, fruits and other crops to consumers in Dumaguete City.Aside from these marketing facilities, there are also several livestock auction markets run by the local government units. The most popular is the seaside auction market in Malatapay, Zamboanguita. It combines cattle trading with the retailing of fresh farm and marine products, plus the amenities of native-style cooking and open air dining.

The national government, through the National Food Authority (NFA), provides marketing assistance to rice farmers. The NFA buys and sells grains and stores these in 15 warehouses spread out across the province.

Privately-owned market outlets for agribusiness products abound in the province. These include grocery stores (two of which are found in department stores in Dumaguete City) as well as specialty shops (e.g. meat shops).

Market research and other services.

Aside from physical infrastructure, government marketing interventions also come in the form of information, research, referral and market matching services, as well as exhibits and trade missions. There are several agencies that provide these services. They include the Department of Agriculture (DA), the Department of Trade and Industry (DTI), the Philippine Coconut Authority (PCA), and the Fiber Industry Development Authority (FIDA), among others

 

Marketing-Support